Mrbeast is the most follow-up YouTube creator with 372 million subscribers at the time of writing this report-but in reality it earns more money from a side company.
The 26 -year -old, whose real name is Jimmy Donaldson, has brand chocolate marks, which have achieved sales of $ 251 million and more than $ 20 million last year, for all documents that were sent to potential investors obtained by Bloomberg Earlier this week.
Feastables was more profitable than the main business in Donaldson, including his YouTube channel and its reality program Amazon Prime “Beast Games”, for the first time last year. With sales of $ 246 million, Donaldson Media Business had slightly lower numbers than the feast, and it ended with a loss of approximately $ 80 million last year.
Related to: Mrbeast says he lost “tens of millions of dollars” in his Amazon Really TV “Beast Games” TV program.
The loss may be due to “Beast Games”, Amazon Prime exhibition Donaldson, which broadcast the last episode of its first season last month. Although it has become the largest unconfirmed offer in Amazon ever, as it costs 50 million viewers in 25 days, it cost Donaldson tens of millions of dollars of his money to be created because it exceeded the budget of $ 100 million.
Feastables sells bars of pre -packed chocolate in flavors such as milk chocolate, peanut butter and dark chocolate. The bars cost $ 35 for a pool of a King of ten. The brand itself is distinguished with its commitment to ethical sources and the list of simple ingredients “best for you” that consist of ingredients such as organic cocoa and milk fed by grass. Chocolate is sold in stores like Walmart, 7-Eleve
In 2025, Donaldson expects sales from Feastables to continue to exceed those on his YouTube channels and his media work, according to the investor documents, with $ 288 million from YouTube, $ 520 million from Feastables, and $ 105 million from other companies, including Snack Brand Wrand and software, which are She sells tools for creators to help them on Youthube.
Jimmy Donaldson. Photography by Alexei Rosenfeld/Getty Em.
Donalson Feastables was launched in January 2022, raising $ 5 million per month for the company with a value of $ 50 million. Feastables was a company that steadily grows, as Beast Industries is looking for an area of ​​$ 33 million in 2022 and 96 million dollars in 2023. Beast Industries is now looking at Donaldson now to raise a few million dollars to grow and move to new areas, such as video and wellness games, as documents appear.
The company witnessed its evaluation leap from 1.5 billion dollars to about 5 billion dollars last year after an investment tour of 300 million dollars led by Alpha Wave, for each. Bloomberg. The outlet sources have told that Beast Industries raised more than $ 450 million over the past four years to invest in its business.
Related to: The value of Mrbeast Holding Company may be $ 5 billion after the last fundraising round
Donaldson told CNBC earlier this year that he is winning “a few million” in advertising revenues and “millions” in the brand deals from each videos of his YouTube videos, which regularly raise more than 100 million views.
He told the post that he brought 600 million dollars to $ 700 million of revenue every year, but it re -invests “everything to the extent – that can only claim – belief, believing that we will succeed.”